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How to Get Started with Pinterest

Pinterest can be a powerful marketing platform for driving traffic and engagement, whether you’re a blogger, Etsy/Shopify owner, or just looking to grow your online presence. Getting started with Pinterest can be time consuming and bit overwhelming. Here are some tips to help you skyrocket your presence on Pinterest:

  • Optimize Your Profile:
    • Use a clear and professional profile picture.
    • Write a compelling and keyword-rich bio that describes what your Pinterest account is about. If you need help finding keywords, check out my youtube video tutorial.
  • Create your Boards:
    • Create boards that are relevant to your niche.
    • Use keyword-rich board titles and descriptions to help users discover your content.
  • Pin High-Quality, Eye-Catching Images:
    • Pin visually appealing images that stand out.
    • Use high-resolution images with clear visuals.
    • Create vertical images (2:3 or 1:2.1 aspect ratio) as they tend to perform better on Pinterest.
  • Keyword Optimization:
    • Research and use relevant keywords in your pin titles/descriptions, board titles/descriptions, and profile bio.
    • Use Pinterest’s own search bar to find popular keywords in your niche.
  • Consistency is Key:
    • Pin regularly to keep your account active.
    • Consider using the Pinterest scheduler to maintain a consistent pinning schedule.
  • Engage with Your Audience:
    • Respond to comments on your pins.
    • Follow and engage with users who share similar interests.
  • Create Fresh Content:
    • Create fresh, original content that adds value to your audience.
    • Promote your blog posts, products, or services through Pinterest.
  • Use Pinterest Analytics:
    • Monitor your Pinterest Analytics to see which pins and boards are performing well.
    • Adjust your strategy based on the data you gather.
  • Utilize Video Pins:
    • Create and pin videos, as they tend to capture attention.
    • Use the video’s description to provide additional information and keywords.
  • Promote on Other Platforms:
    • Share your pins on other social media platforms to increase their visibility.
    • Add Pinterest widgets to your website or blog.
  • Stay Informed and Adapt to Changes:
    • Pinterest is always evolving. Stay up-to-date with their features and algorithm changes and adjust your strategy accordingly.

Remember that Pinterest is a long-term strategy, and it may take some time to see significant results. Optimizing for SEO, consistency, quality, and engagement are key to skyrocketing your presence on the platform.

Do you need help getting your Pinterest setup? I have a setup package that takes all the work off your plate! I will create a completely optimized Pinterest account that will attract your ideal customers for you!

Hi, I’m Erica,

Your Pinterest expert, trainer, and coach.

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Getting Started with Pinterest

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