Download your free Pinterest Quick Start Guide

Updated on 3/17/2024

Pinterest Marketing

When you think of Pinterest, do you think of recipes and DIY crafts? I did too until I started my Etsy shop and was looking for ways to promote it. Hello Pinterest!! 

Pinterest is a search engine. What this means for you as a business owner is that people are coming to Pinterest to look specifically for something. 

I soon discovered that my traffic was coming in mainly from Pinterest, despite posting on Instagram and Facebook twice as often. The thing I love most about Pinterest is the life of a pin can last years!! Here are a few reasons Pinterest is a great marketing tool for your business.

  1. Pins can reach beyond your followers. Having a large following certainly doesn’t hurt, but with a properly optimized account, your reach goes much further.
  2. Pins can last for years! Some pins go viral the next year after you pin them, especially if they are seasonal.
  3. Pin fresh content that solves a problem for your ideal client and they will click your pin to move to your website.
  4. Pinterest is at the top of your sales funnel. You can direct the Pinner to your website, email list, or social media pages where you can nurture them to purchase from you in the future.
  5. Pinterest is FREE!! You don’t have to invest in ads unless you want to! If your content is valuable and your account is optimized properly, you do not have to spend money to get your content seen!

These are just a few of the reasons that I love using Pinterest for my business. Taking the time to learn the ends and outs of Pinterest is worth it in the long run when using Pinterest for your marketing. 

Below is just one example of how a Pinterest Pin can drive traffic to your website for years! This pin was created in 2019 and in 2023 it is still sending 176 visits to her blog post in 30 days!  


Are you ready to use the power of Pinterest to market your business? Download my Pinterest Quickstart Guide to get started! 

By signing up for the Quickstart Guide, you will be joining my mailing list. You may receive my  newsletter, updates and promo emails. You are able to unsubscribe at any time. 

If you’ve started your Pinterest but need a bit of help growing it, check out my Pinterest Audit. 

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Getting Started with Pinterest

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